Trend Alert: Platinum Hair

The air is crisp, the sun is out and the weather is great to leave the heating styling tools aside and let your hair air dry as you enjoy some outdoor time. Yeap, the beginning of spring is upon us and with it, the perfect excuse to try out a new hair trend.If you are looking for a bold change, you may want to look into one of the biggest celebrity hair trends: platinum hair. Celebrities like Kristen Stewart, Kiley Jenner, Katy Perry and most recently Cara Delevingne have all experimented with the trend, and needless to say they all look amazing.

If you’ve decided to recreate the silvery hues yourself, you are definitely going to want some supplies to maintain your tone and strengthen your tresses. After hair is bleached, not only the color is changed but also the texture; hair that’s been bleached is extremely porous and fragile and you will absolutely need some products to nourish, hydrate and protect your new color from fading and your strands from drying out.

Purple-based toning supplies are vital to keep your color in check, and a must for maintaining platinum hues.

Keratage Silver & Blonde Mask is designed to deposit the right amount of purple and neutralize the brassiness, along toning the yellow hue out while providing a smoother feel and help with damaged, dry brittle hair. Keratage Silver & Blonde Mask is packed with nourishing ingredients like collagen protein, shea butter and argan oil – which will give you smooth, hydrated hair and provide elasticity to protect hair against split ends.

For shiny vibrant platinum hair throughout the season, your stylist will help you determine how often you should follow our Silver and Blonde Treatment.

STEP 1
Cleanse with Fortifying Shampoo- (Do not use Conditioner)

STEP 2
Towel-dry hair and apply our Illuminating Treatment Mist directly to hair and apply over the entire head. Comb through for even distribution. Let sit for 10 minutes, then rinse thoroughly and towel dry.

STEP 3
Combine 50ml of Silver & Blonde Treatment Mask with one entire sachet of #2 Illuminating Cocktail in a mixing bowl and mix well using a color brush.

STEP 4
Beginning at the hairline, apply treatment evenly in 2-inch sections throughout the entire head. Comb through from roots to ends for even distribution and finish application by massaging into the hair and scalp. Start timing when application is complete. Processing time is 3-5 minutes depending on the porosity of the hair.

STEP 5
Once desired result is achieved, thoroughly rinse out all mask residue with warm water. (TIP) Shampoo hair once with Fortifying Shampoo if hair has a violet hue.

STEP 6
Finish with a Split-Ends Repair Blow Dry to reinforce hair’s internal structure and seal split ends for gorgeous, healthy-looking hair.

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