One of the newest emerging trends in anti-aging is in hair care. Just as skin ages with time, hair becomes more brittle and prone to breakage over time, resulting in hair that’s coarser, duller and less voluminous. To address this and meet growing consumer demand, the beauty industry is creating new products designed to protect hair from free radical damage and other elements that can weaken hair as it ages. Anti-aging formulations are being added to products ranging from shampoos and conditioners to volumizers and serums to meet this growing demand.
Among the new anti-aging hair care formulations to increase hair strength, shine and protection are natural ingredients, omega 3, caffeine, panthenol and essential fatty acids. As with all new beauty and personal care products, developers are challenged to maintain the aesthetic appeal consumers expect in a product’s look, feel, texture, scent and color while also adding functional ingredients that protect against UV, excessive heat and free radical damage that cause hair to age. Seamlessly integrating these benefits into existing hair care products will continue to challenge chemical formulators and beauty product developers.
Content originally from Beauty Industry Report.